![]() The Guides, at their core, reflect the basic truth-in-advertising principle that endorsements must be honest and not misleading. That common-sense premise is at the heart of the Federal Trade Commission’s (FTC) Endorsement Guides. Would you want to know that when you’re evaluating the person’s glowing recommendation? You bet. ![]() Now suppose the person works for the company that sells the product or has been paid by the company to tout the product. Would that recommendation factor into your decision to buy the product? Probably. The person says it performs wonderfully and offers fantastic new features that nobody else has. Suppose you meet someone who tells you about a great new product.
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